A Portfolio Based on Strength, Growth and Success

EQ Holdings believes that the most successful holding companies are focused on two key objectives:

A Decisive Approach

EQ Holdings makes a very select number of investments each year in order to ensure that each addition to our portfolio receives the necessary support. Market conditions change frequently; therefore, each new opportunity is evaluated and considered based on the long-term quality of the investment.

Shared Interest & Rewards

As shareholders of an employee owned company, EQ Holdings employees embrace an entrepreneurial mindset and approach to managing our businesses, and directly benefit from the value that is created. Because all employee and shareholder incentives are aligned, we are able to set strategy, assess risk and determine key initiatives based on shared interests across the portfolio.

Selected Portfolio

Majority Ownership


Pioneer and innovator in CD, DVD, and Blu-ray Disc™ on-demand digital publishing, duplication and production technology.


Servers Direct is the premier provider of advanced, custom-configured server and storage solutions.


Equus Compute Solutions, founded in 1989, helps computer resellers grow and sustain successful businesses.

Crystal Star

Crystal Star is a leading supplier of proprietary herbal supplements and health products.

Minority Ownership


Celero Commerce is an integrated business management platform powered by leading edge business intelligence and virtual payments technology.

Rally Ventures

Rally Ventures invests in early-stage enterprise technology companies.

Infinite IO

Infinite io develops disruptive technology for the data storage market.


A Predictive Analytics and Workforce Planning tool to empower a dynamic and engaged workforce.

  • Tony Torntore - Owner of Crystal Star

    Tony Torntore - Owner of Crystal Star

    "There are many reasons I chose to partner with EQ Holdings. Their financial strength and stability, ESOP ownership, senior management strength, resources and expertise were some influential factors. In addition, their ability to plan, and solidify the business foundation while taking a long-term approach to the business was essential in my choice. Following the acquisition, EQ Holdings has consistently demonstrated the highest level of professionalism and integrity. EQ Holdings has fulfilled every commitment made prior to the acquisition. There have been no surprises. The integration and support has gone according to plan. The culture is open and welcoming, yet driven with the expectation of personal and business unit accountability. EQ Holdings has turned out to be the right partner for my business."

Reach out to our investment team today to learn more

Anthony Pence
VP of Corporate Development
201 General Mills Blvd., Golden Valley, MN 55426